Peter Becks Village Store / OFFICIAL SPONSOR

Peter Becks Village Store is Becky Belcher and Pete Feen’s reincarnation of an old Salisbury staple, The Village Store. Since the late 70’s the Village Store was a place for Salisbury residents, Appalachian Trail hikers, and passers-thru to get outdoor gear, sporting goods, and clothing for exploring the area’s trails or inns and antique shops. Peter, a prep school fundraiser with roots in Litchfield County, and Becks, a Lakeville native who previously worked as a sales representative for Vineyard Vines, decided that it is their mission to revive this Salisbury institution with their own twist. Feel free to come by, take a load off by the fire, and buy clothing and gear that will enhance your Southern Berkshire lifestyle.

Becks is a 4th generation Salisbury resident and therefore has always felt a very strong bond with the area. After working in the apparel/outdoor industry for 10 plus years, Becks saw an opportunity to bring The Village Store of Salisbury back to life with it’s own twist, now Peter Becks Village Store. Becks has enjoyed combining her passion for the outdoor industry with her heritage in Salisbury. No one has final say without Becks stamp of approval–well maybe Salty.


Pete and his wife Becky own and operate Peter Becks Village Store. Pete enjoys relaying his knowledge of the area to locals and passers-by alike; in particular recommending the best hiking trails which he explores often with his golden retriever, Salty.

Highly invested in the region: Pete is also a realtor with Elyse Harney Real Estate and consults for The Northwestern Connecticut Planning Collaborative, a community based organization that works on economic, marketing and tourism initiatives in Litchfield County.

As a volunteer Pete sits on the board of The Marketplace of Salisbury, helps organize the HYSB Bearcat 5k at Hotchkiss and is on the Marketing Committee for the Salisbury Ski Jump.

Pete on a bet once drove from Albany, NY to Denali National Park in 72 hours.

Luke was born and raised in East Canaan, CT. He attended Housatonic Valley Regional High School. In his spare time, Luke enjoys playing hockey, golfing, fishing, hunting and playing with his dog Harry. Luke is in charge of the social media and marketing at Peter Becks Village Store. Luke currently attends University of Rhode Island. ” People seem to like me because I am polite and I am rarely late. I like to eat ice cream and I really enjoy a nice pair of slacks.”- Brick Tamland

Lea is a life long Salisbury resident, she grew up on a small dairy farm outside of town with her two sisters, and is now married and raising two children in Salisbury. Summer is Lea’s favorite season and spends as much time as possible on Twin Lakes, boating, fishing and swimming with her family! Lea has been with Peter Becks since 2010.

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