Four questions for Rodney Brooks of D.A.P. Enterprises and Performance Unlimited:
If Land Rover made an airplane would you fly in it?
Of Course I would! Seems like that could be a very entertaining adventure!
Tell us a little about yourself, family and background.
I am a native Vermonter. I grew up in Springfield/Wethersfield area. I have been involved with various forms of motorsports since I was a teen. I have worked in professional racing of several types including drag racing, rally racing and road racing sports cars. I’ve been involved with overlanding since the early 90’s. I have worked as project manager and manufacturing manager for several industrial companies. Throughout the years I’ve always been involved in working on others vehicles to help support my hobbies. I am very passionate about all forms of motorsports and love the community. The people involved are the best people in the world.
Can you tell us about Performance Unlimited?
In January of 2009 I started Performance Unlimited as a full time endeavor in a 2 car home garage. By March of 2010 we had expanded enough to move into a 2500 sq./ft. shop in Woodstock. In 2014 we moved to our present 8000 sq./ft. location in Bridgewater Corners, VT. Performance Unlimited is in the business of modifying and renovating vehicles for customer demands. Whether that is for off-road, overlanding, road racing, street performance, or anything else, if it has 5 wheels (4 on the ground and one to hold onto!) we will make your dream come true.
Now that you have acquired the Land Rover specialist firm D.A.P. Enterprises, how to you plan to integrate their business into Performance Unlimited?
DAP Enterprises (Pronounced Dee A Pee, think Darn Awesome People!) was formed in 1976. In February of 2015 I acquired DAP to add to our growing team. DAP performs world class restorations, repairs and renovations and is a Land Rover parts supplier to customers throughout the US and many other countries as well. We have integrated the mechanical work into our Bridgewater facility and are expanding our parts inventory at a rapid rate. Our goal is to supply the Land Rover community with any part that is needed. We are introducing new suppliers and inventory on a daily basis. We have an EBay store up and running with lots of specials, and will have our ecommerce site running in early 2016.
Be sure to stop by the Performance Unlimited/D.A.P booth in the Vendor Village at The Muddy Chef Challenge.
About Atlantic British Ltd.
Why Shop With Atlantic British?
Atlantic British Ltd. is a pioneer in Land Rover parts supply. In 1970, Atlantic British opened for business and became North America’s first mail-order resource for maintenance parts for Land Rovers. In fact, during 1974 – 1987, when Land Rover’s dealer network pulled out of the United States, Atlantic British was one of the very few sources available for Rover accessories and parts.
Many of our “charter customers” are still with us, as are many of their sons and daughters who have also been bitten by the Rover bug.
Serving Land Rovers owners for over 3 decades, we’ve tailored our service and products to meet the needs of the discerning Land Rover enthusiast. We’ve even expanded our line in British heritage vehicles with a full line of parts and accessories for MINI Cooper – available at our sister website, MiniCarParts.net!
Quality & Service
We know you want quality products and great service. Customer satisfaction is our number one goal and has been since we opened our doors in 1970! From pre-sales consultation through purchase and order follow-up, we strive to ensure our customers are 100% satisfied with their purchase and happy with their experience. Our knowledgeable Sales Representatives are more than just order takers, they are product experts that understand the mechanics of your vehicle and are ready to help you identify the parts or accessories that meet your needs and budget. Call us toll-free and ask an expert – we’re ready to help!
We know you want choices, so we provide you with a wide array of premium Land Rover parts, accessories and performance upgrades imported from around the world; many of which are available no where else in North America. As direct importers, we pay no licensing or import agent fees, and we are free to offer you the very best items for your Rover, be they Genuine Land Rover parts, Original Equipment Manufacturer (OEM) parts or quality Aftermarket parts and performance upgrades that enhance your driving experience even more.
Take advantage of our convenient and exclusive prepackaged kits! They come complete with everything you or your mechanic needs to do the job right the first time – nuts, bolts, pins, clips, seals, gaskets – everything! Convenient, prepackaged kits are a big reason why many home mechanics come back to Atlantic British for their vehicle projects and D-I-Y jobs.
Availability & Fast Delivery
We stock the parts we sell – and that’s more than 7,000 items and growing! The premise sounds basic and simple, but it’s very important when you’re considering a purchase. If it says ‘in-stock’ here on our website, it’s almost always on the shelf in our warehouse. In fact, with our expanded warehouses in New York and Nevada, we fill an average of 97% of orders from stock when you order by phone by 3pm eastern or order online before 12pm eastern, Monday – Friday. And with warehouses on both East and West coasts, we can offer fast and cost-effective shipping from UPS, FedEx and the USPS – from ground to overnight delivery!Read more…
We know you want to order with confidence, so everything you buy from us comes with our 1-year warranty against defects and a 30-day return/60-day exchange guarantee. (excluding electrical parts, shop manuals and videos). See our Store Policies page for more details.
We know you want information to help you maintain your land Rover in peak condition. Look for our convenient Product Instructions that will give you detailed information of product installation (you’ll find these conveniently tab-displayed on our product feature pages.) You will also find a special Tech Tips section for tips and pointers on properly maintaining your vehicle and solving common issues. We even have complete online Parts Catalogs for your Land Rover Vehicle with exploded drawings and assembly diagrams to help you find the part you need… And, of course, you can always Email Us or call us toll free for the most knowledgeable Rover Customer Service Reps in the business!
We know you want Rover enthusiasm and camaraderie, so we provide links to Land Rover Clubs across the continent where you’ll find fellow Rover enthusiasts gathering for off-road adventures. (When you join a Club, look for us there. It’s not unusual to find an Atlantic British staff member riding along.)
And, after all this, if there is still something you want that you’re not finding at Atlantic British, all you have to do is call or contact us and we’ll do our best to get it to you. Because you can’t stay in business all these years without being responsive to your customers. No matter how fast we grow or how big we become, that’s one thing about Atlantic British that will never change.
You have our word on that.
Partners, Atlantic British Ltd.