The Muddy Chef Challenge in the new issue of Land Rover Owner International. Sam Watson covers the event in his column – THE OVERLANDER (click image to enlarge)
TAKING THE MUDDY CHEF CHALLENGE
10 AUGUST 2016
Since 2008, Land Rover enthusiasts in the North East have been having fun cooking and camping in the annual Land Rover Muddy Chef Challenge.. This year’s challenge at Lime Rock Park, CT was a culinary overload, says Bill Gonyea, General Manager at Prestige Land Rover, the event’s title sponsor.
What is The Muddy Chef Challenge?
This is passionate, die-hard Land Rover enthusiasts getting together in the picturesque grounds of Lime Rock Park in Lakeville, Connecticut for three days of cooking, camping and a lot of fun. It’s been going on since 2008 and this year there were around 110 Land Rover vehicles with owners, families and friends attended, over 350 attendees in total. They hold lots of off-road adventures, seminars, fancy-dress parties, vendor displays and plenty of sampling of adult beverages around the campfire. It really is a fun event. The organizers like to describe it as Top Gear meets Top Chef.
Why the big focus on cooking?
The guy who founded it, Eric Yohe, is a passionate Land Rover enthusiast and an equally passionate foodie. I think it started out as a few friends taking their Land Rover vehicles camping and having fun cooking out. It has grown from there. Now, over the Muddy Chef Challenge weekend, there are two major cooking competitions with teams having to prepare gourmet meals using only locally-sourced ingredients, and only using cooking equipment they can carry in their Land Rover vehicles. It was amazing how elaborate some of the kitchens were, with huge tents and grills.
Who takes part in the event?
Passionate Land Rover enthusiasts, first and foremost. These are mostly Heritage enthusiasts who brought along their Defender, their 110s and 90s, their Series II, their LR3 and Discovery vehicles. It also draws in owners with newer LR4 and Range Rover vehicles. They come along with their families and friends, set-up their tents and focus on having a great time.
Prestige Land Rover was the title sponsor. Why does the dealership get involved?
This was our first year as title sponsor. The main attraction for us is the opportunity it gives us to increase exposure for our new models. We trucked-in twelve new Land Rover vehicles – Discovery Sport, LR4, Range Rover Evoque and Range Rover Sport. We also provided a few LR4 vehicles for the organizers to use as shuttle vehicles to move people around. We had test drive opportunities during the weekend and on the Thursday before the challenge, we held an off-roading event for customers at the nearby Orvis Sandanona clay-shooting grounds in Millbrook, New York.
You were also a judge in the cooking contest. How was the experience?
Both myself and Chris Turner, who is President of the Prestige Group and owner of a restored Land Rover Defender 110, were judges for the Saturday night contest. You have to remember that over 90 teams take part, that’s a lot of food to taste. Then there’s the added dimension that they pair most of the meals with a different beverage from some of the event sponsors, like Hillrock Estate bourbon or Thomas Tew rum. It was a long night.
Will you be back next year?
Most definitely. We’ve already had meetings with the organizers talking about ways the event might grow and how they might widen the appeal. I really do think it has the potential to be a much larger event in the future.
Join Arkonik and The Muddy Chef Challenge crew for an afternoon of Polo. This is the sixth annual Gold’s Dragoons Polo Cup match. Watch Gold’s Dragoons battle Squadron A. Come early so we can park alongside each other and tailgate in style! Pack your Yeti coolers and grab your pop-up canopy, lunch baskets, and head out for an amazing afternoon of polo.
The match is held at the Fairfield Hunt Club. Located at 174 Long Lots Road, Westport, CT 06880. Tailgating starts at 1:00 and match play begins at 3:00. Prizes are awarded for the best ladies hat and the best tailgate. As this is a Muddy Chef Challenge affiliated event, the price of admission is – FREE!
Don’t want to pack a lunch or cooler? No worries, you can buy drinks and a catered lunch at the club. The lunch is $25.00 for adults and $15.00 for kids.
Land Rover stopped manufacturing the Defender on January 29, 2016. After being produced in various forms for the past 68 years, the iconic Defender – the quintessential safari vehicle is no more. What’s a US based enthusiast to do? Have you seen the prices on e-bay? Huge sums for Defenders in a wide variety of conditions – from rusted out hulks to “brand new” models of dubious legal status. We’re talking serious risk and serious money. What can a potential buyer do to find and purchase the Defender of their dreams? Have one custom made. Your color, your options, your ideas, your dreams. Arkonik is dedicated to creating the finest Land Rover Defenders in the world. 100% legal for import to the United States.
Visit with Tom Maxwell of Arkonik at the polo match to learn more (and perhaps take a test drive) in one of their bespoke Land Rover Defenders.
Passion Still Remains Strong to be “The Surface Care Specialists”
What began a century ago as a simple furniture polish laboratory and plant in the garage of founder Frank Meguiar, Jr., now spans the globe as an international car care brand. Celebrating its 110th anniversary in 2011, Meguiar’s®Inc. has become one of the world’s leading surface care product companies, providing highly specialized products for almost every conceivable type of surface.
The difference for the Meguiar’s® brand has been the inborn passion for what we do; it fuels the driving force that moves us forward and exhilarates us every day. We view the company as much more than a business or an opportunity to make money; Meguiar’sproducts are a way to provide car crazy enthusiasts an opportunity to express their utmost pride with their vehicle and overall passion for the car hobby.
In his wildest dreams, it’s doubtful that in 1901 Frank Meguiar, Jr., could have foreseen what his first bottle of furniture polish would evolve into over the next 110 years. When Meguiar first began, he made one bottle of polish at a time using an eggbeater. Eventually, he was able to produce enough products at night, to fill the orders he would generate the next day and pay for the family’s groceries.
The arrival of the first horseless carriages turned Frank Meguiar’s attention to the automobile. Made out of wood, they were initially coated with the same finishes that were applied to furniture. It was an easy transition that set the course for the company’s preeminence in the car wax business today.
From his first bottle of furniture polish, Frank Meguiar, Jr. was steadfastly determined never to sell a product unless he was convinced it was the very best of its kind on the market. To this day, the company follows that dictate and, as a result, has generated millions of enthusiastic users around the world. We describe our customers as “raving fans.”
When Frank Meguiar, Jr. passed away in 1950, his three sons, who were his business partners, took the company to the next level. Maurice, the oldest, was the sales manager. Next came Malcolm, who shared his dad’s love for formulating and created most of the products that the company offered, some of which are still marketed today, including Meguiar’s Cleaner Wax, which is still one of the best selling liquid car waxes in America. The youngest of the three brothers, Kenneth, was in charge of production. It was the perfect partnership and through their hard work and leadership the company thrived through its second generation.
In the early years,
Meguiar’sMirror Glaze polishes and waxes, intended for professional use, were primarily used by car manufacturers, car dealers, body shops and detailers. Most custom painters polished their customer’s automobiles with Meguiar’sproducts, so the majority of cars put on display in car shows reflected finishes achieved with the use of Meguiar’s professional-line products. As car shows became prevalent in the 60’s, those attending began to recognize that the use of Meguiar’s polishes was the key to create brilliant, high-gloss finishes. Growing numbers of people began pressuring retailers to stock Meguiar’s Mirror Glaze products. Compelled by the demands of these enthusiastic fans, the family formally introduced its Meguiar’s brand of consumer automotive products in 1973, headed by current President of Meguiar’s Inc. Barry Meguiar, the son of Malcolm Meguiar. Fast forward to today, the Meguiar’s line of products still saturate the consumer marketplace, offering car care solutions for the hobbyist and the do-it-yourself lover alike.
From its inception, Meguiar’s has been an active participant in the collector car hobby. Barry Meguiar explains, “We are car guys who happen to be in the car wax business. The ultimate experience for us comes when our two passions merge in the exhilaration of “Best of Show” winners who regularly use our products.”
Meguiar’s sponsors and staffs more than 100 car show events across the country and around the world each year featuring every type of collector car from hot rods and muscle cars to exotic sports cars and vintage classics. In addition, the company supports more than 3,500 car club events every year. At almost every car show and automotive museum in the country, you will find an abundance of Meguiar’s products proudly used to maintain and showcase prized automobiles.
Meguiar’s love for the collector car hobby is also expressed on the country’s airwaves. Barry Meguiar hosts Car Crazy radio and Car Crazy television on the Velocity Channel, providing listeners and viewers from around the world with an insider’s look at icons of the collector car hobby.
Staff arrives, headquarters tents are setup, banners, flags and signage erected, assorted pre-event activities (vehicle placement, radio setup, media room setup, welcome bags, computer technology, registration, fire pits, etc.). All vehicles should be on site on this day. Vendor Village spots assigned and marked.
10:00 – Gates open, registration begins, participants arrive. All staff will already be on site. Campers and vendors’ setup – this will take most of the day.
1:00 – 3:00 Driver Training and Technical Sessions (not presentations)
3:00 – 4:00 Tour of Lime Rock Park and Track Laps (Land Rover SVR and Jaguars)
5:00 – 6:00 Arkonik presentation in Orange Tent
6:00 – 7:00 Complimentary BBQ in Green Tent
7:00 – close Vendor Village opens
8:00 – 9:00 Will Hedrick “Defender of Defenders” presentation Orange Tent
9:00 – 13th Street Cocktails will open the bar, bonfires, cigars, etc.
6:00 – Expert off-road trip departure – Ma Bell, Northampton, MA
7:00 – Coffee with Staff
9:00 – Duct Tape Genius Contest. Participants divide into teams
10:00 – Depart for Orvis Sandanona and other off-road destinations
2:00 – 3:00 All groups back at LRP to change into cocktail attire
3:00 – Depart for Hillrock Estate and The IRON Muddy Chef Challenge
4:00 – Contestants setup for the IRON Muddy Chef, attendees tour distillery,
5:00 – 6:00 IRON Muddy Chef Challenge begins
6:00 – Judging and Prizes
7:00 – Depart for LRP (dinner is on you own)
9:00 – 13th Street Cocktails – open bar, cigars, bonfires
6:00 – Expert off-road trip departure – Old Florida Road, North Adams, MA
7:00 – Coffee with Staff
9:30- Depart for Crown Maple/Madava Estate for Off-Roading
12:00 – Lunch on your own or can be bought at Crown Maple
3:00 – Return to Lime Rock Park
4:00 – 7:00 Muddy Chef Challenge begins
8:00 – Charity raffle ends
8:01 – 13th Street Cocktails – open bar, cigars, bonfires
9:00 – “Recovery” – Coffee with Staff
10:00 – Muddy Chef Awards and Prizes and Raffle Winner Announcement
11:00 – The famous parade lap around Lime Rock Park!
12:00 – Departures
LIME ROCK DRIVE EVENT
Join Muddy Chef Challenge title sponsor Prestige Land Rover of Paramus, NJ for an exciting day of off-road adventure and driving. Our expert staff of coaches and instructors will guide you through a series of obstacles that will highlight the unique qualities of your Land Rover. This is your chance experience the heritage and quality that make Land Rover – The Best 4×4 By Far!
CLICK HERE or the BANNER to register.
If Land Rover made an aircraft would you fly in it? Why/Why Not?
Yes, I enjoy uncertainty and I have faith in myself to identify with Land Rover’s limitations and I would fly the Land Rover and maintain the Land Rover accordingly.
Tell us a little about your background, your career, and where you live.
I spent 15 years training for and working within safety critical roles within the demolition industry. My passion for Defenders turned into a business 10 years ago. I am now CEO of Arkonik, and work every day within the business, my primary role within Arkonik is product and business development. I live in a small home in the Somerset town of Midsomer Norton in England.
Arkonik names each Defender they build. My favorite is “Axel” What are some of the staff’s favorite builds (we know this is like trying to pick your favorite child, but indulge us).
We all prefer the simple and traditional builds, particularly; Puntjack, Denali, Savannah and Madeleine. My own personal preference is for a red Defender, any Defender “as long as it’s red”.
Tell us about the Prestige/Arkonik relationship?
Our relationship is born to provide a conduit into the USA for our shared passion for the Defender, the ownership and majority staff of each business are connected in the desire to do the very best we can do, at whatever we do, whilst having fun and working with like-minded people, we recognize our strengths and weakness, we support and care for our
Clients, we acknowledge that we are skin and bones and that Defender is metal and material. Like Defender we keep going when confronted with crisis or failure. We tread carefully but confidently. Through these shared understandings and values we are able to do business together and are able to provide an opportunity for discerning Clients to experience the utility of an Arkonik product within the luxurious and established Prestige setting.
Each Arkonik is a custom built Defender – what’s the most insane vehicle you have been commissioned to build?
It must be “South Beach” this was designed and built for a seemingly very unassuming man – we were surprised by his choices and delighted by the outcome. South Beach has a powder “baby” blue body with Chawton white accents, the interior materials comprise shades of white and tan.
How many Land Rovers have you owned and which was your favorite?
I have owned 1 Land Rover Defender for 20 years – it’s a 1983 110 V8 station wagon, I also have a RR Classic 3.9 V8 from 1994 which I have owned for 12 years. Recently I have purchased a hard top 110 V8 which I have stripped bare for summer use.
What’s the best thing about owning a Land Rover?
The ability to make it your own and the sense of potential it provides.
What’s the worst thing about owning a Land Rover?
Been on an adventure? – tell us about it
I spent a year travelling 25,000 miles across western and eastern Europe, the entire breadth of Russia and Mongolia and included a circuit of Australia by motorcycle, alone. I met many obstacles and adventurers on the journey including a good few Land Rover owners in Siberia.
If you were on safari which three (living or dead or fictional) people would you pick to bring along?
My son and my daughter and Oscar Wilde.
We are very excited to announce our partnership with the Prestige family of fine cars and and Arkonik – builder of bespoke Land Rover Defenders. Be sure to visit the VIP chalet at Lime Rock during the Muddy Chef Challenge. Prestige and Arkonik will have a number of new Land Rovers and Arkonik Defenders for you to experience and drive. Most Land Rover enthusiasts will never have a chance to experience an Arkonik and this will be a fantastic opportunity to learn more about these beautiful, hand-crafted Land Rovers. Here’s an introduction to Prestige and Arkonik:
Welcome To The Prestige Family of Fine Cars
At Prestige, we strive to make every customer a customer for life. We are proud to serve multiple areas around the country including New York and Connecticut while our New Jersey dealerships have been serving the Tri-State area for over 45 years. Our promise is to keep delivering the same award winning service and value that our community has come to expect from all of our dealerships through the years.
The Prestige Family of Fine Cars is the leading vehicle dealer network in the Tri-State Region, with over 50 years of service to the car-buying public in New York, New Jersey and Connecticut. Having established its first showroom in Montclair NJ in 1947, it has now offers superior service, huge selection and unbeatable prices in the towns of Wappinger’s Falls and Middletown NY, Paramus, Mahwah and Ramsey NJ, and Stamford CT
Prestige partners with British Company Arkonik to restore vintage Land Rover Defenders.
Classic Land Rover Defenders have traditionally been hard to come by in the U.S., but a firm called Arkonik has changed that. From its base in England’s West Country, Arkonik seeks out vintage Land Rover Defenders in the U.K. and Europe, lovingly restores them to meet the requirements of its customers, and delivers them all over the world. Arkonik was born in CEO Andy Hayes’ driveway, where he repaired and sold Defenders to U.K. buyers. The company grew to market the vehicles throughout Europe and North America.
Prestige Land Rover is one of only two dealerships in North America to partner with Arkonik – proudly offering the classic styling and robust performance of the Defender to Americans whom enjoy shopping for vintage Land Rovers. The Defender is legendary, and with good reason. To join the ranks of many Defender-lovers, a client can go to the Arkonik website and configure exactly what he or she wants in a Defender. From this point, it’s 18 to 20 months before the client takes delivery on a bespoke vehicle. During this time, Arkonik sources a Defender on the client’s behalf and performs a 10-week, bare-chassis restoration that will render what is basically a better-than-new vehicle. It’s all about attention to detail.
As a proud partner with Arkonik, Prestige Land Rover in Paramus has a number of in stock bespoke Defenders available for immediate delivery in their showroom. Customers can visit Prestige to view these one of a kind vehicles and learn more about how they might order their own custom Defender today.
Read an interview with Andy Hayes of Arkonik. CLICK HERE
See that smiling guy in the photo? That’s Rodney Brooks the owner of both Performance Unlimited and DAP Enterprises. We are very excited that Rodney will be back again this year for The Muddy Chef Challenge. DAP//Performance Unlimited will offer a few interesting technical discussions at the MCC. Specific details will be announced shortly. Welcome back Rodney!
ABOUT PERFORMANCE UNLIMITED
What does the term Automobile Performance really mean? Is that term reserved for people who want their cars to go fast, or to race in some way? In a really short answer: NO! For a true automobile enthusiast, performance can mean almost anything. Whether you want to make your car go faster, achieve better fuel mileage, look cooler through personalization of its looks, make it fit bigger tires for the rough roads ahead, or just want it to perform at the best that its designers intended it, these are all forms of automobile performance.
So whether you are an off-roader, a racer, enjoy car shows, are a hyper-miler, or just need a tune-up, you are at the right place! The professionals at Performance Unlimited are truly automobile enthusiasts, and speak your language. We pride ourselves on understanding what our customer needs from your visit, and making that happen to your satisfaction and beyond.
You want to be involved with the modifications so that you can tell your friends you did it? Sure, no problem! You want to drop off your restoration project on a flat bed and pick it up when its done? No problem! Know exactly what you want? Have just a vague idea how you want your custom to look? We are happy to work with you for whatever your needs are.
Here at D.A.P., we’re in our 40th year of the Land Rover Lifestyle. We defined the Lifestyle in North America as the oldest “Rover Only” specialist. Whether you drive a vintage Series or the latest supercharged offering from Solihull, we can supply parts and service at the best value. Please explore our web site, but keep in mind that it’s only a fraction of the vast inventory we carry. Take a few minutes to get to know us at D.A.P. Enterprises, and see what we’ve been doing for Rovers during the past 40 years.
We are very excited to announce super lawyer Will Hedrick will be a featured presenter at The Muddy Chef Challenge. Remember that Thursday July 28, 2016 is more than an an arrivals day. There will be a free pig roast, beverages (always), vendors and activities – off-road training, recovery training, and featured speakers – like Will. So plan ahead to arrive early and attended these new events. Gates open at 10:00 am this year.
Will is called “The Defender of Defenders” for his work with owners who have had their vehicles improperly seized by Homeland Security. Will took on the case pro-bono and won. More than two dozen Defenders were returned to their owners. Join Will and the MCC Staff on Thursday July 28th for his presentation. It’s going to be awesome!
Fox News covers the story:
Article in Hemmings Motor News:
And of course, on Jalopnik:
This is the famous video of Homeland Security destroying an “illegal” Land Rover Defender: