Four questions for Rodney Brooks of D.A.P. Enterprises and Performance Unlimited:
If Land Rover made an airplane would you fly in it?
Of Course I would! Seems like that could be a very entertaining adventure!
Tell us a little about yourself, family and background.
I am a native Vermonter. I grew up in Springfield/Wethersfield area. I have been involved with various forms of motorsports since I was a teen. I have worked in professional racing of several types including drag racing, rally racing and road racing sports cars. I’ve been involved with overlanding since the early 90’s. I have worked as project manager and manufacturing manager for several industrial companies. Throughout the years I’ve always been involved in working on others vehicles to help support my hobbies. I am very passionate about all forms of motorsports and love the community. The people involved are the best people in the world.
Can you tell us about Performance Unlimited?
In January of 2009 I started Performance Unlimited as a full time endeavor in a 2 car home garage. By March of 2010 we had expanded enough to move into a 2500 sq./ft. shop in Woodstock. In 2014 we moved to our present 8000 sq./ft. location in Bridgewater Corners, VT. Performance Unlimited is in the business of modifying and renovating vehicles for customer demands. Whether that is for off-road, overlanding, road racing, street performance, or anything else, if it has 5 wheels (4 on the ground and one to hold onto!) we will make your dream come true.
Now that you have acquired the Land Rover specialist firm D.A.P. Enterprises, how to you plan to integrate their business into Performance Unlimited?
DAP Enterprises (Pronounced Dee A Pee, think Darn Awesome People!) was formed in 1976. In February of 2015 I acquired DAP to add to our growing team. DAP performs world class restorations, repairs and renovations and is a Land Rover parts supplier to customers throughout the US and many other countries as well. We have integrated the mechanical work into our Bridgewater facility and are expanding our parts inventory at a rapid rate. Our goal is to supply the Land Rover community with any part that is needed. We are introducing new suppliers and inventory on a daily basis. We have an EBay store up and running with lots of specials, and will have our ecommerce site running in early 2016.
Be sure to stop by the Performance Unlimited/D.A.P booth in the Vendor Village at The Muddy Chef Challenge.